> For the complete documentation index, see [llms.txt](https://cryptoindex-1.gitbook.io/cryptoindex-whitepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://cryptoindex-1.gitbook.io/cryptoindex-whitepaper/more-details-about-indx-utility/advertising-promotion.md).

# Advertising Promotion

<figure><img src="/files/WghTrYkRPbfSK2WrK4vq" alt=""><figcaption></figcaption></figure>

To draw more user attention to their indexes, creators can purchase advertising using INDX tokens. This feature is designed to enhance visibility and attract potential buyers to specific indexes. The advertising mechanism operates as follows:

1. <mark style="color:blue;">**Auction-Based Pricing**</mark>
   * <mark style="color:blue;">**Base Price:**</mark> The platform sets a base price for advertising slots to establish a starting point for bids.
   * <mark style="color:blue;">**Bidding Process:**</mark> Creators submit bids in INDX tokens, competing with one another for the advertising slots. The final price is determined by the highest bid, ensuring a dynamic and competitive pricing environment.
2. <mark style="color:blue;">**Advertising Slots**</mark>
   * <mark style="color:blue;">**Time-Limited:**</mark> Advertising slots are available for specific time periods, such as daily, weekly, or monthly durations. This ensures that promoted indexes receive concentrated attention during the chosen timeframe.
   * <mark style="color:blue;">**Visibility:**</mark> Advertisements are prominently displayed on the platform, reaching a wide audience of potential buyers.
3. <mark style="color:blue;">**Payment and Execution**</mark>
   * <mark style="color:blue;">**INDX Tokens:**</mark> All payments for advertising are made exclusively in INDX tokens, integrating seamlessly with the platform’s ecosystem.
   * <mark style="color:blue;">**Automated Process:**</mark> Once a bid is accepted and the payment is made, the advertising campaign is automatically scheduled and launched according to the specified time period.